Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties in the world. Its global achievement was not built through common advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional technique became the muse for CDG’s all over the world growth.
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CDG gained Global consideration by presenting clothing that rejected regular ideas of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world manner editors and purchasers early while in the nineteen eighties.
This international visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[30] Contemporaneous media protection juxtaposed visuals of the collection with photographs taken at Auschwitz focus camp, as well as controversy obtained Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection dealt with the thought of your persona,[fifteen] the other ways to present one's self to the world. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was another selection that merged the feminine With all the masculine.
CDG developed a robust distribution process by putting its items in leading luxurious shops like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave Comme Des Garcons the brand name access to elite shoppers globally whilst preserving its inventive integrity.
In 2017, the business launched a different fragrance, Concrete, and marked its launch from the US having a evening meal curated from the artist and chef, Laila Gohar.
Each individual retailer was designed as a creative House, improving CDG Hoodie's name for innovation and providing customers an immersive retail encounter.
Along with the increase of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the manufacturer’s identity, creating items such as PLAY Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the earth, helping CDG attain international mainstream visibility even though being legitimate to its edgy creative imagination.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than style exhibits attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.
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The corporation also makes a line of agendered fragrances, almost all of which can be unconventional on the planet of perfume and aligned with the models of its garments.[six]